marketing

Baby, I’m A Star!

Well, no…not really.

I watched my 45-minute video interview. It came out pretty good. I mean, there were no “ahs”, “ums” or “uhhs.” But I did notice that I have a tendency to close my eyes when I talk. I didn’t know that. I asked a friend, who had not seen the interview, and he confirmed that it’s a tic of mine. So I need to practice keeping my eyes open when I talk. Of course, that’s assuming there will be other interviews and speaking gigs after this one. I sure hope so. I’ve made quite an investment in this venture, and I’d really like to see a return, at least of SOME sort.

So I’ve received some more nice reviews on The Moreva of Astoreth. Right now, the book is running at a solid 4-star. Not bad, I don’t think. Though I would like some more 5s, push the rating up a bit. But I can be happy with what I have. A few reviewers said the book could have benefited from more editing, and they’re probably right, since I edited it myself. Normally, I wouldn’t have done such a thing, but I’d just lost my job, and though I had the cash, I wasn’t sure I had the money. But then, other reviewers wrote that it was superbly edited. So whether its great or not is in the eye of the beholder, I suppose.

Off the subject of books and publicity, I’m driving my parents to Ohio next… Continue reading

This Level Sure Is Expensive…

Boy. The amount of money I’ve shelled out since starting this venture. My IRA is really taking beating. I’m going to owe taxes out the ying-yang for 2016. I’ll probably have to raid my IRA again just to pay them. And then I’ll have to pay in 2017…unless, as I’m repeatedly told, I get speaking gigs, which pay a handsome amount. And maybe The Moreva of Astoreth will become a bestseller. I sure hope so. I hate to think I’ve bought a pig in a poke. What’s really troublesome is that I’ve yet to see anything–press kit and all that. Now I’m told I need flash drive business cards. Another huge amount of money.

At least there’s one good thing. In order to do this, I’ve put most of the charges on my Discover card, and then immediately paid it off. So when all is said and done (and I hope it’s done) my balance on Discover will be zero. And I did say I wanted to pay them off this year…

Taking It To The Next Level

It’s going to be a wild ride.

Since my marketing skills are pretty much zero, I’ve broken down and hired people to do it for me. I show up where I’m told, send them what I’m told to send, and they do the rest. It is not cheap. Oh, no, no, no. But I’m tired of spending all this money on marketing, and getting almost zilch in return. I did a radio show. It obviously met with some success, because this marketing firm contacted me, saying they’d heard the show, and thought I’d be a good candidate for them. I’ll admit, my first thought was that it was some sort of scam. Then a little voice inside my head (I got lots of ’em) said “why not give it a go?” So I did. Next week I have a video interview with their host who works with authors. They’re putting together a press kit for me. Another book marketer helped me put together a branding statement. Mind you, this is not just for the Moreva of Astoreth. It’s for all my books. I’m not necessarily looking for a best seller, though that would be nice. I just want to get a return on my investments. Doesn’t have to be dollar for dollar. I’d be happy if I just made back half of what I’ve spent so far. I mean, this is not a hobby. Writing and running Blackrose Press is what I want to do with the rest of my… Continue reading