It’s All About Marketing

The Moreva of Astoreth has been published. Now it’s time to market, the hardest job of all.

I hate marketing. It’s not that I don’t like putting myself out there, it’s mainly that it takes time away from writing. I have written anything on my work-in-progress in ages. It’s been so long I’ve forgotten what the book is about. Well, that’s not true.

Am I complaining? You bet. But I’d better stop before you decide you don’t want to read anymore.

So what am I doing? Posting my book in as many places as I can, for one. That’s a lot of posting, let me tell you. And there are so many places out there. I have to do it way more than once, lest I get lost in the babble. I’m also running giveaways. Completed one on Amazon not too long ago, and am contemplating running another one. Running a Goodreads giveaway at the moment. It ends on August 5, so you might want to enter now, before you forget. I’m also looking to create an author website. I know, I know–should have done that ages ago. Better late than never, though. Anyway, at least I’ve got my domain name–www.roxannebland.rocks. Is that cool, or what? As soon as I saw it, I knew I had to have it. Let’s see, what else? Oh–I’m doing a radio interview on July 30. I’ve done one before, and it was fun, much more fun than writing a blog interview. Speaking of blogs, I’m doing two blog tours–one in September, and one 2-month tour in October. I did one back in December of last year, and was somewhat disappointed. It wasn’t that there weren’t enough blog stops. It was simply that the blog stops weren’t science-fiction related, which meant I wasn’t getting to the right audience. This time, I made sure the blog tour hosts have science-fiction oriented bloggers in their stables. So we’ll see what happens–hopefully, I’ll get some sales out of it.

And the reviews are coming in. Mostly 4- and 5-stars for the customer reviews. So that’s pretty good. But the editorial reviews are even better. Snagged one from Midwest Book Review, and the reviewer compared me to Andre Norton. She’s an author whose writing and reputation is somewhere in the stratosphere. I mean seriously stellar. I was on cloud 9 after reading that one. Didn’t come down for 2 days. I received a 5-star medallion from another review site. That was wonderful to read, too. I’m expecting more reviews in August. One site that accepted my book for review advised it would take 8-10 weeks for the review to come out. I put my book up at the end of June. So make that late August, at the earliest. Probably more like September.

Speaking of reviews, do you think there’s problem with paid reviews? There are two camps, and never the twain shall meet. I’m in the camp that it’s okay, as long as the reviews are honest. I’m not talking about someone just flipping through the book, or not reading it at all and then writing something 5-star. I mean a real, professional review. In that case, I don’t mind paying the reviewer for her time. Really, I wouldn’t mind being a paid reviewer. All those lovely books to read. But when asked my opinion about paid reviews, I just shrug my shoulders and keep quiet. I don’t want to get into that debate.

Conventions–only been to one this year, and that was Balticon. Didn’t make any sales because the book wasn’t ready. But I brought along a proof, and there seemed to be a good deal of interest in it. Missed Arisia because I had the flu. I’m going to try and get to Capclave and Philcon this year, even if it’s only for a day. They’re close enough. Capclave is in Rockville, MD–that’s driving distance–and Philcon is in Cherry Hill, NJ. That’s driving distance, too, though I don’t think I want to do that. I can take the train to Philly, and then figure out how to get to Cherry Hill. My understanding is that they’re pretty close.

Did I tell you The Moreva of Astoreth has a new cover? Yes, indeed. I put my book up on NetGalley, and it seemed more people hated the cover than liked it. Well, that was all I needed, since I wasn’t too happy with the cover myself. I don’t mind artistic license, but these folks pretty much ignored me. And don’t get me started on the formatting. My goodness–it was terrible! The end result was missing part of the text–can you believe it? No quality control whatsoever. I’ll never do business with that outfit again, you can bet on that.

So here’s the new cover to The Moreva of Astoreth. What do you think?

MoA-cover-lighter (1)

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