marketing

Taking It To The Next Level

It’s going to be a wild ride.

Since my marketing skills are pretty much zero, I’ve broken down and hired people to do it for me. I show up where I’m told, send them what I’m told to send, and they do the rest. It is not cheap. Oh, no, no, no. But I’m tired of spending all this money on marketing, and getting almost zilch in return. I did a radio show. It obviously met with some success, because this marketing firm contacted me, saying they’d heard the show, and thought I’d be a good candidate for them. I’ll admit, my first thought was that it was some sort of scam. Then a little voice inside my head (I got lots of ’em) said “why not give it a go?” So I did. Next week I have a video interview with their host who works with authors. They’re putting together a press kit for me. Another book marketer helped me put together a branding statement. Mind you, this is not just for the Moreva of Astoreth. It’s for all my books. I’m not necessarily looking for a best seller, though that would be nice. I just want to get a return on my investments. Doesn’t have to be dollar for dollar. I’d be happy if I just made back half of what I’ve spent so far. I mean, this is not a hobby. Writing and running Blackrose Press is what I want to do with the rest of my… Continue reading

An End And A Beginning

The Great Goodreads Giveaway is over–952 entrants. Not too shabby, eh? The books have gone out, and the winners should be receiving them soon (some may have already). I had the bright idea of letting CreateSpace handle the shipping. I really didn’t feel like hauling all those boxes to the Post Office. Anyway, it worked. Sending them to the US winners via CreateSpace was only about 30 cents more than sending them media mail through the Post Office. And international shipment–whoo! Now that was cheap! $4.99 to England? Dang! And there were a fair number of those. The most expensive one was to Australia, but that was to be expected. Besides, there was only one.

So I converted the .pdf of The Underground to Word. What a CHORE! It’s beyond belief that someone hasn’t come up with a program that’ll convert without totally messing up the formatting. But it’s done, and I’m working on it. I’ve written one new chapter so far, on the elves. There’ll be others, too.

Monday I’m talking with the marketing expert. It’ll be interesting to hear what he has to say. And then I’m going to spend  the $5-600 bucks for their 2-year marketing package. *sigh* Mo’ money, mo’ money, mo’ money! Oh, well. At least it’s tax deductible.

That’s all I have for today. Tune in in a couple of days for more news of my incredibly exciting life!