It’s going to be a wild ride.
Since my marketing skills are pretty much zero, I’ve broken down and hired people to do it for me. I show up where I’m told, send them what I’m told to send, and they do the rest. It is not cheap. Oh, no, no, no. But I’m tired of spending all this money on marketing, and getting almost zilch in return. I did a radio show. It obviously met with some success, because this marketing firm contacted me, saying they’d heard the show, and thought I’d be a good candidate for them. I’ll admit, my first thought was that it was some sort of scam. Then a little voice inside my head (I got lots of ’em) said “why not give it a go?” So I did. Next week I have a video interview with their host who works with authors. They’re putting together a press kit for me. Another book marketer helped me put together a branding statement. Mind you, this is not just for the Moreva of Astoreth. It’s for all my books. I’m not necessarily looking for a best seller, though that would be nice. I just want to get a return on my investments. Doesn’t have to be dollar for dollar. I’d be happy if I just made back half of what I’ve spent so far. I mean, this is not a hobby. Writing and running Blackrose Press is what I want to do with the rest of my… Continue reading