Been A While

Hey, y’all! Remember me?

Busy, busy, busy as a bee. Spent most of July getting ready to launch my pre-buzz campaign for The Moreva of Astoreth. Creating ads, doing test runs on BookBub, stuff like that. I also created ads for The Final Victim and ran those. Picked up about 25 new subscribers to the newsletter. Of course, some did unsubscribe. That’s fine, but it made me wonder–why bother subscribing when all you wanted was a free book, especially since you had the choice to get the book and not subscribe? Just seems like a waste of energy–you choose the book, get my welcome letter, then take the time to unsubscribe. It’s a little thing, yes, but it doesn’t make sense. Then again, a whole lotta stuff in the world doesn’t make sense right now. Like 160,000 Americans dead from COVID-19.

Started work on the 3rd book in The Underground series, Song for Mage. I’m also working on the sequel to The Moreva of Astoreth, When Gods Die. Yeah–2 books at once. The plan is to alternate weekly. If I can pull this off, maybe I’ll have both books ready to launch by next spring. When Gods Die has been sitting on my HD for 3 or 4 years. Got about 10K words into it when life’s bullshit started smacking me around. Still smacking me around, just not quite as much.

Joined a sf/f writers’ group that started on Discord. It’s cool, but I gotta learn to keep my mouth shut about some things. I forget I have a day job that pays pretty well, and can afford to do things like pay for cover design, formatting, all that stuff, instead of doing it myself. Others don’t have that kind of money. I posted about this graphics design program I use to make my ads. I love it, because I can produce ads that looks professional, without having to pay a graphic designer for each ad. And there’s absolutely NO learning curve. It’s about $250/yr, which for me is not a lot. Well, I waxed poetic about the virtues of this program, including the cost, and I got all sorts of blowback, about how $250 is expensive, and how I could have used Adobe or something for much less (but it has a fairly steep learning curve) and more along those lines. Okay, okay. I’ll just stick to posting about writing.

Speaking of ads, I’m outsourcing as much of the marketing as I can. For an indie like me, there are 3 components to this gig: The day job, writing, and marketing. All three are full-time, and one has to go. Marketing is tough. It’s not like you can put up an ad on one platform and expect it to go everywhere. Keeping up with it all is daunting, to say the least. I really didn’t want to outsource because it ain’t cheap, but if I don’t, I won’t have time to write. And until I get word that my rich great-uncle who I’d never heard of has left me all his millions, the day job ain’t going anywhere. Having the day job and writing is hard enough–I’m not getting a whole lot of sleep these days. The question is how long I can keep it up. When I was 40, it wasn’t a problem. Today, 40 has LONG since disappeared from sight in the rear-view mirror.

And of course, the brain is starting up with its bullshit. I’ve been able to slog through it, but damn. The brain always bullshitting, but some days (or weeks, or months) are worse than others. Right now I’m in the “I don’t give a fuck” stage. Living, dying, working, writing–all of it. At least I’m not so far down that I can’t do what I need to do. I suspect at least part of it is because summer’s winding down. Having the light is important. TBH, I much prefer the dark, but it’s hard for me to handle. Some people dig out their winter clothes. I dig out my Happy Light.

Ciao.

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